Tuesday, May 26, 2020

Reasons why mobile app is also important for an eCommerce website


Ecommerce business of flourishing at a rapid rate.

Much emphasis is given on ultimate usage of eCommerce mobile application to reach millions of customers in a hassle-free manner. 
A majority of online shoppers prefer to buy online products through an application over a website. In fact, 85% of shoppers like to see products of different ranges on mobile app and make fast buying decision.
In this matter, online way to increase online sales of your eCommerce business is by having app along with website.

Why the mobile app is equally important for an online store?
Sale and more sale is the ultimate motive of every single business. And eCommerce is not an exception.
In fact, online stores have much first preference for consumers to buy a wide range of products. 
Although a website is an option for people to look for products and buy the chosen ones. But sometimes time consuming process of remembering a URL of an eCommerce company & accessing the same is time consuming.
In today's rush of life, people require fast results and mobile application is faster and convenient as compared to websites.
So, ultimately, easily target potential customers and enhance the reach of your online business with a fast operating mobile app.

Advantages of mobile app development along with the website
There is a huge difference lies with an eCommerce website and a mobile application. 
A website is your first online identity to offer a wide range of products. However, a mobile app is the preferred medium to offer products easily with following few benefits:

  • Interactive medium for customers: A business mobile application is much responsive as compared to a website. Users need to first enter the website in the browser to the access the same. While eCommerce app is available in App store to download and utilize the same swiftly. In this manner, you can offer much convenient option for customers and let them shop instantly.
  • Offer better features in the mobile app: The decision to shop online products is always an instant behavior for customers. They tend to choose the products quickly and buy the same. A mobile app does offer that convenience. It helps consumers to take fast decisions by accessing multiple filters, payment getaway, and other options of an application.
  • Be a part of a trendy eCommerce partner: By availing mobile app development service for the creation of a user-friendly app. You tend to find yourself a competitive online business owner. A majority of top eCommerce brands have their mobile application available for customers. And you can include your name on that list too.


You have got an idea as why mobile app is equally important and must have for brands along with website.

It's time to have one with the reliable support of SynapseCo, as reliable mobile application development company in the USA. The experienced and certified mobile app developers of the brand create unique online identity with future ready technology.

Contact us for any query at info@synapseco.com

Tuesday, May 19, 2020

Artificial Intelligence current applications in healthcare industry


Technology plays a vital role in improving the operational services of many service industries. Healthcare & medical sector is no exception where growing technology has updated the way of improving life.

Doctors, medical practitioners, pharmaceutical agency & many other experts, rely on latest technical software & tools to boost overall service. One such, most talked about technology is that of Artificial Intelligence.

The data-driven Artificial Intelligence in the healthcare sector is improving the overall ways of providing medical attention & medicines. Hospitals and clinics can implement features of AI in their patient management system to track records & offer better services.
Pharmaceutical companies can make a proper stock of medicines by measuring the inventory using AI and meeting customer's demands.

According to the Emerj, AI trend will be increasingly important in coming years. The ability to recognize behavioral patterns in patients, customers, or users of any kind is used as a solution for various business problems across industries. 

Different ways Artificial Intelligence applications improve your business & functioning 
  • Patient's record management: The duty of doctors and medical practitioners is to treat every single patient carefully. For this, it is required to go through the present and past medical record, if have any, to analyze the real problem. At times, test results also need to be analyzed to suggest proper medical treatment. Well, analyzing the physical copies of such records is time-consuming and confined to hospital premises only. With the aid of Artificial Intelligence, you can maintain the record technically in systems and access the same at any place you want. Digital records help you treat patients at any point of time & suggest favorable medicines.
  • Monitor health using fitness bands: In the USA, around 12 percent of consumers wear fitness band on daily basis to track their basic health parameters. Most of the technically enabled devices have the facility to share the daily health data with doctors. This, in turn, helps you, as medical expert to suggest exercise, medicinal treatment or any other way to improve health of users. This technology of AI helps to transfer fitness band collected data to doctor and help them make better-informed decisions.
  • Meeting medicinal demands of customers: Online shopping of medicines is trending these days. Specifically looking at the growing phenomenon of maintaining social distancing in the USA that will continue for long. Pharmaceutical companies can supply essential drugs to customers. In this regard, Artificial Intelligence helps to maintain proper customer records to analyze their buying behavior. It further helps your business to offer specific deals and offers to customers online to raise the bar of medicine sales.


The growing technology of Artificial Intelligence is the future of the healthcare industry. Medical practitioners have the opportunity to improve overall business functioning and patient care. Simply avail the service from SynapseCo to fully transform the medical business to a great extent.


Contact us for any query at info@synapseco.com