3 Essential Tips for Mobile Website Development

Be it booking a movie ticket, selling or purchasing a home, shopping for latest gadget or talking to relatives at far places face to face, technology has offered everything on finger tips. Mobile phones have replaced almost everything nowadays. Tasks that earlier needed a PC or laptop, can easily be done with a smartphone today. This has directly revolutionized the way businesses operate. Due to such widespread use of smart phones & various mobile devices across the world, there is a high demand for mobile optimized websites. 

Have a look at these essential tips from a mobile website development company that must be kept in mind while developing mobile optimized websites:

1) Understand your Target Audiences

With the hep of analytical tools, it is easy to understand the behavior of the users. Information like the location, device used for accessing the site, time spent on web page, interests etc would play a critical role in formulating the marketing strategies. Text & images must be clearly visible & adjust according to the device used. This would cut down the bounce rate on the site increasing the conversion rate. Mobile website development companies have greater insights in all these respects.

2) Keep the Users Informed & Updated

Users visiting the website through various tech gadgets have different needs. Hence owners must have an accurate idea of these specific requirements and update them as soon as possible. For instance, information on special discounts & seasonal offers is necessary for an ecommerce website. Similarly, ordering process should be user friendly asking for very less personal information on smart devices.

3) Customer Friendly Features

Smartphones have a smaller screen, so all the necessary tabs like search, navigation bar, cart etc should be placed on the top of the website for the ease of the visitor. Color display is also a matter of concern. It should be very must pleasant to the eyes. All other features that makes the task of the user easy, must also be kept in mind while designing a mobile website.

Role of Parallax Scrolling in Web Design

Parallax scrolling has become a popular tend in modern Web design and certainly it deserves all the positive attention that it's getting.

It's a type of web design that allows different elements of a website to move at different speeds. When a user navigates a website that includes parallax scrolling, images will float on top of other images in several layers. These websites have many different uses to create different types of effects that captivate users on your website for the most of time.


Beauty is in the Details

Parallax based websites are great from users perspective. Parallax scrolling offers a great way to introduce your visitors immediately to the concept. Moreover, these can also be linked from a standard website as a landing page for products or services.

Users find these sites easy to navigate and understand. The interactive elements of parallax scrolling sites are inspired by design from mobile devices. When it comes to access a website from mobile devices, parallax scrolling based websites are most popular as users need not to click to visit different pages. As number of smartphone users are continuously growing worldwide, this technique has become more proficient and parallax websites are likely to increase in number.

Parallax scrolling is best for websites that have to deal with info-graphics or comprised a great deal of visual content. You can look out for a reputed website design company Oregon that can design a parallax scrolling website for you. There are many benefits you can avail by adapting to parallax scrolling way of web design.

Tips to Find iPhone Application Development Company for Your Business

In the era of technology, businesses are moving one step ahead and shifting towards mobile applications from the web. Some important things to keep in mind while looking for iPhone apps development company around the globe are mentioned below: 

(1) Experience: Preferably, you should go for an agency which has long years of experience in the development of iPhone applications.

(2) Choose a company which also knows how to market developed app and not just build them. As launching an iPhone app into the marketplace is as important as getting it developed right.

(3) Ensure that agency you choose for iPhone application development has a solid portfolio for its iPhone related services. Better you install some apps developed by them and see the quality of they have delivered in their work.

(4) Seek recommendations from previous clients. No one can be a better source to know about an agency than its own previous clients. If you can get in touch with their previous clients, you can ask for their work quality, attitude towards the work and the way of communication.

(5) Important Certification: Knowing whether the company has required capability for your application development is critical. For this you can check for their certification along with ensure that they are using modern & updated technology platforms for iPhone application development.

While choosing an iPhone apps development company, you will come across different agencies & organizations, first shortlist the companies that suits to your budget & fir to your needs and then follow the above mentioned points to ensure their credibility.

How to Convert Mobile Visitors to Customers?

Mobile is already a big thing. There is a huge change in the way people search for information, inquire & make purchase decisions. The fact that mobile searches greatly surpassed the desktop was also announced by Google. In addition research by Statista shows that mobile traffic to websites will be  increased by 480% by the year 2019.

While mobile searches, increasing rapidly, conversions are found to be extremely low. Critical reasons for this are known to be improper interaction & mobile optimization of website for the audience. A good mobile website development company must be contacted for this purpose. In order to convert these mobile users into real customers, there is a strong need to understand them on an emotional level and determine their emotional triggers. The ability to translate that knowledge into a better product for them will be the key success factor.

Below are some useful tips:

Point Visitors in the Right Direction: With simple web interface, direct visitors to the right conversion pages with the help of widgets, buttons or even pop-ups. Make sure that these buttons are placed on a contrast background & are clearly visible.

Website Optimization as per Audience's Device: Audience view the content differently on the tablet, desktop or smartphone. Hence, the website should be fully optimized for all such devices. Whether text, images or videos; everything needs to be well adjusted as per the audience's gadget.

Offer Exclusivity: Give viewers a reason to convert on mobile. It can be in the form of easy log in & check out process or exclusive offers for mobile visitors. Many more ideas may be used to leverage the opportunity.

Ask for less information:This is one thing that potential customers fear of. Ask for very less information while logging in or check out on the website. Most of them fear of disclosing their personal information on the web. Easy log in options through social platforms has gained a high presence nowadays.

To summarize the whole discussion in short, understanding visitor's behaviour on mobile can tremendously increase conversions.