Mobile is already a big thing. There is a huge change in the way people search for information, inquire & make purchase decisions. The fact that mobile searches greatly surpassed the desktop was also announced by Google. In addition research by Statista shows that mobile traffic to websites will be increased by 480% by the year 2019.
While mobile searches, increasing rapidly, conversions are found to be extremely low. Critical reasons for this are known to be improper interaction & mobile optimization of website for the audience. A good mobile website development company must be contacted for this purpose. In order to convert these mobile users into real customers, there is a strong need to understand them on an emotional level and determine their emotional triggers. The ability to translate that knowledge into a better product for them will be the key success factor.
Below are some useful tips:
Point Visitors in the Right Direction: With simple web interface, direct visitors to the right conversion pages with the help of widgets, buttons or even pop-ups. Make sure that these buttons are placed on a contrast background & are clearly visible.
Website Optimization as per Audience's Device: Audience view the content differently on the tablet, desktop or smartphone. Hence, the website should be fully optimized for all such devices. Whether text, images or videos; everything needs to be well adjusted as per the audience's gadget.
Offer Exclusivity: Give viewers a reason to convert on mobile. It can be in the form of easy log in & check out process or exclusive offers for mobile visitors. Many more ideas may be used to leverage the opportunity.
Ask for less information:This is one thing that potential customers fear of. Ask for very less information while logging in or check out on the website. Most of them fear of disclosing their personal information on the web. Easy log in options through social platforms has gained a high presence nowadays.
To summarize the whole discussion in short, understanding visitor's behaviour on mobile can tremendously increase conversions.
No comments:
Post a Comment