Social media has turned out a potential medium for businesses to increase brand awareness, advertising & drive traffic on website. Businesses are concerned about social media as it has become the number one daily activity for many people in America & other countries. Here are some social media predictions that digital marketing expert believe will play a major role in 2016.
1: Create a Game Plan & Stick to It
Without a proper execution strategy your content is likely to fall. You need to keep a close eye on how frequently your competitors are posting an update & what kind of response they get from followers.
2: Treat each channel as an individual entity
Each social channel has its own attributes and needs to be treated as separate entity. You can't have one same strategy for all social media platforms.
3: Go above & beyond in customer service
If a user tweets on your twitter profile, you need to response it. Answering their queries, thanking them for providing good reviews, all these leads to better customer satisfaction. Social media is a new tool for CRM, you need to manage your relation & strengthen your bond with your target audiences.
4. Track & Talk!
The best thing about digital is you can measure each & every effort of your team. It is important to consistently tracking social media data in order to understand what's actually working and what's not on social media.
5. Using Google+
You might have a perception that G+ does not drive traffic on your site or people are very little active on Google+. However, it doesn't decrease the value of Google+. Platform can be very helpful in terms of search engine optimization and your updates might appear in Google search result.
Without a proper execution strategy your content is likely to fall. You need to keep a close eye on how frequently your competitors are posting an update & what kind of response they get from followers.
2: Treat each channel as an individual entity
Each social channel has its own attributes and needs to be treated as separate entity. You can't have one same strategy for all social media platforms.
3: Go above & beyond in customer service
If a user tweets on your twitter profile, you need to response it. Answering their queries, thanking them for providing good reviews, all these leads to better customer satisfaction. Social media is a new tool for CRM, you need to manage your relation & strengthen your bond with your target audiences.
4. Track & Talk!
The best thing about digital is you can measure each & every effort of your team. It is important to consistently tracking social media data in order to understand what's actually working and what's not on social media.
5. Using Google+
You might have a perception that G+ does not drive traffic on your site or people are very little active on Google+. However, it doesn't decrease the value of Google+. Platform can be very helpful in terms of search engine optimization and your updates might appear in Google search result.
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