Top 5 Steps You Should Apply While Developing A Responsive Website Design

In the modern era, the websites have become a basic necessity of every business who wants to create their online business identity, globally. Whether it is an eCommerce store or a product oriented website, each of them wants that more and more users to visit their site and convert into potential customers. Although a quality content plays a major role in getting a good audience on a site, but for making them stay on the website, it is necessary that a website has a responsive design. This is important because the readers use various devices such as desktop, mobiles, and tablets for accessing the website. If the website did not have a responsive layout, its content will display inconsistent across the various devices that would make the visitors irritated and create a bad impression on them.

What’s Responsive Design?

When it comes to the responsive design website, it has dynamic display properties. A responsive website has a quality content display which is adaptable to various devices screens of different devices. A good design present the content on high-resolution and low-resolution screens and provide a user-friendly experience. So make sure that your website has a responsive design. If you want a responsive website or want to redesign your website, then it is better to take the best responsive website design services for it. For a responsive website design, here are the top 5 steps that you should use while creating a website or re-designing the pages.

1. Add a Viewport: Basically, a viewport is a meta description element present in HTML5. It helps a browser for scaling the content. It needs to be declared in the head of the page. As it can fit in any type of widths, the users can easily view the website page in the correct widths according to their device. Moreover, the content will present in a natural manner according to the screen size.

2. Select A Responsive Layout: A good design is always a part of the toolset for a website developer. So while creating responsive design patterns, select the best layout that fit into the website content. While designing, there is an option of making the page fluid, where content can adjust its flow and according to a screen size.

3: Add Breakpoints to Fit Content: Once you have factored the media queries, it is time to consider where to add breakpoints. A good responsive design provides around 10 words per line, and 600px width for small screen devices. This is the time you need to add a breakpoints. First, test it and then add the breakpoints for the target devices. Once it is added, see how the content looks on various screen sizes.  

4. Decide Whether Images Are Necessary or Not: A website can’t be completed until its content have images, video and audio. But the problem comes when the media needs correct bandwidth for the responsive design purpose. For this, either go for CSS alternative for an image or optimize the images for performance.

5. Use Right-sized Videos: Basically, the page is aimed to convey the particular information. Even, you can use the videos whenever it is possible, as it provides the content, the easiest consumable way. For this, it is essential that you use the correct-sized videos. According to the platform, the video’s frame size and quality should be fixed. It makes your video player fit all screen type.

Conclusion:

If you want to get more and more visitors converted into valuable customers, you should have a responsive website.

How Can Magento eCommerce Development Help In Reducing Cart Abandonment?

When it comes to the online shopping, people search various websites for the one product, compare them, and buy the most appropriate product. While searching a product, if they like any product, they add it to the cart. Adding any product in the cart doesn't mean that the customer will buy it. It is just a wishlist which they might consider for buying in future. Here comes the situation of Cart Abandonment. It is a process where customers add items to their shopping cart but do not finish the order.

According to a research, most of the online stores experience approx 70% of cart abandonment. Although the cart abandonment is highly common for the online stores, but no one has specific reasons for it. It can be various reasons for people to abandon their carts like poor services, distraction, unexpected charges, window shopping, payment mode, etc.

How To Grasp The Cart Abandonment Revenue Opportunities?

Mostly eCommerce businesses prefer to create their online store on Magento platform, as it comes with unique features that are essential for an online store. But, it can't decrease the cart abandonment rates. For this, you need optimization principles that support the shopping cart conversions, as well as decrease the rate of cart abandonment for your store. So, while developing a Magento based online store, discuss these valuable optimization principles with the Magento Development Services provider and get a best online store for your business. The main optimization principles are:

1. Optimize The UX: This focuses on making the shopping process simple and clear. Keep the shopping steps simple which drives your customer to finish their order. The steps that should modify are:

• Minimize the checkout process, as customers did not like a long check-out process and abandon their shopping.
• It should have an easy-to-edit shopping cart design. With this, the customers can easily add / remove items in the cart, adjust quantities, apply promo codes and access product information.
• Use attractive and interesting design for the “shop now” and “buy” buttons.
• Display cart triggers at all website pages.
• Avoid adding unclear fees or prices.
• Add on free delivery option.
• Should have responsive website design.

2. Optimize The Engagement: Connect with each customer while they are on-site or have left the website. Implement automated remarketing tools which help to get back your customers. For this:

• Use dynamic remarketing ads which promote those products that your customers have seen on your website and encourage them to make a purchase.
• Use email automation which recovers the cart abandoners and sequence one-time follow-up email.
• Add on product recommendations option at your shopping cart page, which inspires the customer to add more and more products in the shopping cart.

3. Optimize Your Offer: Add-on various offers that can attract more customers and make them proceed to checkout.

• Include Free shipping option which encourages online buyers to buy more products.
• Provide multiple payment options such as Cash on delivery, credit card, debit card, PayPal, etc.
• Offer product at discount prices.
• Add gift option at checkout.

Conclusion

Although cart abandonment is very common, think and research what can help you to embrace your customers and make them finish the final order process. For this, you can use quality product content, visuals details, attractive images and good prices. If the user has a good shopping experience, surely they will make a purchase again and again from your eCommerce store. For this, it is necessary that your eCommerce store is designed and developed on the Magento platform. With Magento, you can add on unlimited features, exciting themes, quality content and multi-images on your online store which is enough to keep the customers embrace on your website.

3 Important Tools For Measuring The Website Performance On Mobile Devices

According to the current scenario, people prefer to explore a website on the mobile devices, and if a website is not mobile-friendly, they simply leave that website. So, it is really essential for the businesses to make sure that they have a fast and user-friendly website which can easily view on mobile devices by the users.

As the new technologies are ruling the market, everything has become compact for mobile. The websites that are not mobile-friendly, are losing their importance and fall behind other applications. To keep people engaged on your website, it's necessary that it has a good performance. Even Google takes into considering the website loading speed for ranking a website.

According to the research, the mobile devices traffic is huge in comparison of applications traffic. More a visitor engagement on a website, more it will help to get better conversion rates. So it is really important that a website provides an impactful and user-friendly experiences on mobile devices to the users. For this, make sure that your website loads fast and speedy while viewed on mobile devices. Thus, you can check your website performance and easily evaluates:

1. Your website performs on mobile devices.

2. Can analyze the impact of the website on a user.

3. Determine how your website responds and compares its speed.

Tools For Measuring Website Performance on Mobile Devices:

Either you can take help of the best Mobile Website Development Company for evaluating your website performance on mobile devices, or can use various tools and do it yourself. It is better that you take help from the development company, as they not only help to know the website performance but also provides methods to improve it. There some of the best tools that are used by the development companies for measuring the website performance on mobile devices:

1. MobiReady

If you want to know the current performance of your website on the mobile devices, and looking for the tool for measuring it, then MobiReady is the perfect tool for you. Through this tool, the designers, developers, and marketers can test their websites’ performance on mobile devices. While using the MobiReady, you can get a detailed analysis, technical results, and recommendations about your website, and know how it seems on multiple devices. Moreover, it provides an idea about website looks and how you can improve its interface.

2. TestMySite By Google

If you are confused, which one is the best tool for measuring the website performance on the mobile devices, then Google's TestMySite is the best tool on which you can rely. The tool will provide the detail information about how mobile-friendly is your website, as well as how you can improve it. With this tool, Google evaluates your website on the basis of three factors including mobile-friendliness, mobile speed, and desktop speed, and provides the correct website performance of a website.

3. GTmetrix

GTmetrix is one of the efficient tools that is used to analyze the website performance and provides various recommendations to resolve the issues. The tool provides you a detail information about your site performance on multimedia platforms, as well as how well your website loads with different methods to optimize it. Basically, while analyzing the website performance, we avoid the region and its geographic conditions from where it is accessing, which is not good. To outreach global clients, it is necessary that you analyze the website loading speed from different regions and check how different region users see it. This tool provides a detailed performance report and lets you know how your site loads and how you can improve its performance.