How Can Magento eCommerce Development Help In Reducing Cart Abandonment?

When it comes to the online shopping, people search various websites for the one product, compare them, and buy the most appropriate product. While searching a product, if they like any product, they add it to the cart. Adding any product in the cart doesn't mean that the customer will buy it. It is just a wishlist which they might consider for buying in future. Here comes the situation of Cart Abandonment. It is a process where customers add items to their shopping cart but do not finish the order.

According to a research, most of the online stores experience approx 70% of cart abandonment. Although the cart abandonment is highly common for the online stores, but no one has specific reasons for it. It can be various reasons for people to abandon their carts like poor services, distraction, unexpected charges, window shopping, payment mode, etc.

How To Grasp The Cart Abandonment Revenue Opportunities?

Mostly eCommerce businesses prefer to create their online store on Magento platform, as it comes with unique features that are essential for an online store. But, it can't decrease the cart abandonment rates. For this, you need optimization principles that support the shopping cart conversions, as well as decrease the rate of cart abandonment for your store. So, while developing a Magento based online store, discuss these valuable optimization principles with the Magento Development Services provider and get a best online store for your business. The main optimization principles are:

1. Optimize The UX: This focuses on making the shopping process simple and clear. Keep the shopping steps simple which drives your customer to finish their order. The steps that should modify are:

• Minimize the checkout process, as customers did not like a long check-out process and abandon their shopping.
• It should have an easy-to-edit shopping cart design. With this, the customers can easily add / remove items in the cart, adjust quantities, apply promo codes and access product information.
• Use attractive and interesting design for the “shop now” and “buy” buttons.
• Display cart triggers at all website pages.
• Avoid adding unclear fees or prices.
• Add on free delivery option.
• Should have responsive website design.

2. Optimize The Engagement: Connect with each customer while they are on-site or have left the website. Implement automated remarketing tools which help to get back your customers. For this:

• Use dynamic remarketing ads which promote those products that your customers have seen on your website and encourage them to make a purchase.
• Use email automation which recovers the cart abandoners and sequence one-time follow-up email.
• Add on product recommendations option at your shopping cart page, which inspires the customer to add more and more products in the shopping cart.

3. Optimize Your Offer: Add-on various offers that can attract more customers and make them proceed to checkout.

• Include Free shipping option which encourages online buyers to buy more products.
• Provide multiple payment options such as Cash on delivery, credit card, debit card, PayPal, etc.
• Offer product at discount prices.
• Add gift option at checkout.

Conclusion

Although cart abandonment is very common, think and research what can help you to embrace your customers and make them finish the final order process. For this, you can use quality product content, visuals details, attractive images and good prices. If the user has a good shopping experience, surely they will make a purchase again and again from your eCommerce store. For this, it is necessary that your eCommerce store is designed and developed on the Magento platform. With Magento, you can add on unlimited features, exciting themes, quality content and multi-images on your online store which is enough to keep the customers embrace on your website.