ECommerce businesses are using various strategies and techniques to get a good website traffic, maximum conversions, and better ROI. For this, they keep on working on the design and look of their website, as well as revamping it with new ideas & elements. Moreover, they add various functionalities and features to their website with an aim of providing a pleasant browsing experience to the users.
When it comes to the quality of an eCommerce store, it is calculated on the basis of total conversion rate. A proficient and well-designed eCommerce website helps in getting better conversions and obtaining huge sales. For getting a well-designed eCommerce website, here are the top 5 eCommerce design principles that not only help to strong your foundation but also increases your conversion rate.
1) Simple Navigation:
Usually, visitors come to a website with an aim of finding the product or services they are looking for. To make their searches easy, it is essential that you add a navigation design structure to your website. For this, check your sitemap and menu structure, remove unnecessary pages, and plan a call-to-action in a systematic manner. This not only improves your online store navigation but also help the visitors to find what they are looking for.
2) Precise Minimal Design:
The UX and UI are very important part of a website. Usually, visitors come to a homepage for visiting a website. But, when it comes to the eCommerce store, the visitors can enters to your website through any of the landing pages and search for what they are looking for. So, it is necessary that all the modules and content are properly executed in the design of each page. This not only provides a better user experience but also push customer one step closer to conversion.
3) Implement Card Design:
Nowadays, the card design has become very popular. As it serves various purposes, it is highly used by designers to improve the website design. Whether, the modules are increasing or decreasing, cards can easily scale all the breakpoints. Additionally, it reduces the fear of design failure on viewports and devices. Also, cards support minimal design and make it easy to convince the visitors with a piece of content and make proper action to convert.
4) Call-To-Action:
Another important element that you should add on your each page is Call-to-action. For this, you need a highly interesting design and product list, so that your user get attracted, click on the action, and convert into a valuable customer. Each product should have an "Add to Cart" button, or "Shop Now", which can influence the visitors and make them click. In your Product Detail page, the Call-to-action button should be in proper size, efficiently contrasted color and a proper place. Avoid giving any negative reason to your user, which make them discard their buying decision.
5) Effortless Checkout Process
When it comes to the checkout process, all eCommerce platforms provide a one-page checkout functionality. With one-page checkout process, the visitors can easily understand what is the process of completing the purchase, and what steps they need to fulfill. Also, a progress bar should be added that clearly point up what steps are needed to complete next. To make your checkout process effortless, try to keep your form with minimum fields for important information that are required to process the payment.
Conclusion:
With these 5 eCommerce design principles, you can strengthen your online website foundation and enhance your conversion rate. Either you have an existing website or building a new one, if you do not implement these design principles into your eCommerce website, it will become really difficult for you to get a good traffic and maximum conversion. So, for implementing these principles to your eCommerce store, you should take significant eCommerce web design services from a top web designing and development company.
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